Become your Customer's Favourite

Partner with Change & Ways for a tailored, personal approach and thrive in the ever-changing market.

It's not about just selling a product or service anymore.

In today’s ever-changing market, understanding and addressing Customers’ needs and wants is not just important, it’s essential for a business’s survival and success.

Customers are more informed and critical than ever before, and their expectations are continually changing.

To thrive in this dynamic landscape, businesses must be proactive in listening to their Customers, have the ability to quickly adapt, and consistently deliver an exceptional Customer experience.

It’s not merely about selling a product or service anymore, it’s about understanding your Customers and creating loyal advocates.


of Australians will stop doing business with an organisation because of a bad Customer experience.


of Customers thinks the experience an organisation provides is as important as its products or services.

You can become the business that your Customers will love.

Change & Ways can help you elevate your brand as the go-to in your industry, making you the obvious choice for your Customers.

Our aim is to retain your Customers as brand advocates who buy from you again and again, skyrocketing your business potential.

This has nothing to do with selling, and everything to do with adding delight and value to the lives of the people you care about.

Better Customer Understanding

Know who your Customers truly are and build personal, long lasting, impactful relationships.

Increase Customer Lifetime Value

Get your Customers to come back, spend more and advocate for you, so you can grow your business.

Improve decision making

Have a better understanding of your performance and how to prioritise your projects and initiatives to invest time and resources in.

Organisational Alignment

Work with empowered teams that take pride in their work and have the Customer front of mind at all times.

The effective and efficient services your business needs.

Businesses that prioritise the Customer experience and consistently deliver value, will thrive in the long run.

At Change & Ways, we help organisations like you with defining, designing and validating solutions to real Customer challenges, that transform the Customer journey into an exceptional Experience that will make your Customers come back time and time again.

Customer Experience Design

A tailored Customer Experience co-design strategy that will effectively and efficiently get you from problem diagnosis to the execution of your validated solution, to truly create Customer impact.

Customer Experience Audit

Are you losing Customers but are you not sure what the problem is? We can help identify your business’ strengths and weaknesses, and deliver objective feedback with powerful insights that are easy to read and simple to act on.

Workshops & Training

We offer various customised training & workshops that will equip your team with the tools needed to prioritise the Customer, and will help positively shift their behaviours to provide your Customers with exceptional experiences

Our story

Meet Meike, our Founder & CEO.

Meike’s journey began with a passion for people and a natural talent for translating complexity into easy to understand language.

Driven by her ambition to make a difference in this world and fulfil her dream of helping others to do the same, today Meike prides herself on offering transformative solutions to businesses in need.

Through her undeniable commitment to keep things simple and easy to understand, she efficiently and effectively empowers organisations to delight their Customers and thrive in an ever-changing market.

What people say about us.

Download your free eBook guide from Change & Ways on the 4 steps to retaining your ideal customers as written by a customer retention design specialist.
Free eBook

Our 4 Steps to Retaining your Ideal Customers

Our guide to understanding the steps you need to take to get your ideal Customers to buy from you again and again and sky-rocket your business potential.

Are you ready to become your Customer’s Favourite?

We know that bringing in something new can be intimidating. We will make it simple and fun!